The world of Internet marketing is a fast-changing one; there are
constantly new products, new conventions, new opportunities for reaching a
wider audience. So, it stands to bear that 2012 would usher in new SEO trends. Here are a few areas we at
CyberMark predict will be particularly important for the next 12 months.
Social Media Marketing
A few years ago,
having a Facebook page or Twitter account for your business was a novel way to
extend your web presence beyond the company website; nowadays, social media marketing is becoming a necessity to staying
competitive. The majority of companies are using Facebook, Twitter, LinkedIn,
YouTube or other relevant social media channels to market their business, and
most believe that social media marketing is crucial to their business’ future
success. If your company isn’t on social media yet, or isn’t taking full
advantage of current branded channels, you could be missing out on valuable
business.
Mobile Marketing
As more and more customers are researching
businesses on the go, it’s becoming more and more important to optimize your
mobile website. The easier and faster it is for mobile users to find out
pertinent information about your company, the more likely those users will
become customers. Make sure your website is mobile friendly, or take it the
next level by developing smartphone apps that enhance your customer service on
mobile devices.
Local Marketing
Local SEO is always something to pay attention to
for companies that rely on area customers for business. However, the coming
year will offer even more opportunities for localized Internet marketing, with
social media, review sites and new local directories. Make sure your
organization is maximizing its local marketing potential.
More Meaningful Web
Content
Just as with 2011, 2012 is likely to bring
more Google Panda search algorithm updates. These updates are designed to value
quality web content, content that offers helpful information customers can use,
and alternately, devalue keyword-stuffed, spammy content. To make sure your
website doesn’t take a hit, you might want to step up your game with content
that is both informative and SEO-friendly.
Ecommerce
Studies show that most
Internet users are comfortable with making purchases online. Customers love the
idea of being able to easily, quickly and safely (especially safely) buy items
online. And thankfully, there’s now plenty of budget-friendly, reliable ecommerce software
options. If you haven’t already, 2012 may be the year to expand your store
online.
CyberMark can help you take advantage of these
trends so that your business can benefit and grow for new opportunities. To
find out more, please contact us for a free consultation.
